Affiliate marketing platform ShopMy, which works with creators like Gucci Westman and Olivia Palermo, has closed $8 million in Series A funding.

WHO: ShopMy, formerly known as ShopMy Shelf, was founded in 2020 by a trio of technologists from MIT and Harvard—Chris Tinsley, Harry Rein, and Tiffany Lopinsky. The platform offers trusted content creators the ability to seamlessly showcase, organize, and monetize their product recommendations and simultaneously allows brands to manage and scale their influencer ambassador programs via gifting, affiliates, and paid collaborations.

WHY: The funding will be used to expand and scale engineering, product, and design teams, to build a mobile app version of the platform, and to expand their VIP shop manager program.

IN THEIR OWN WORDS: Chris Tinsley, CEO: "Authentic product recommendations from trusted content creators has emerged as a leading driver of consumer purchasing decisions, in beauty and beyond, and our platform aims to facilitate this form of promotion as much as possible."

Rand Currier, investor: "ShopMy's technology offers much-needed simplification in an increasingly complex and expanding social media landscape by allowing content creators to focus on what they do best and helping brands find the best ambassadors for them. This is all possible thanks to ShopMy's robust analytics, talent discovery search and intelligent matching systems which are helping shape the future of the creator economy."

DETAILS:

• ShopMy closed $8 million in Series A funding. The round was led by Granite Telecom Chief Operating Officer Rand Currier, as well as a group of private investors including Justin Kan, the founder of Twitch.
• The company raised $1 million in seed funding in the summer of 2020. 
• The company has over 100K content creators on the application-only platform with millions of dollars of GMV driven through the platform every month; the company’s  is revenue projected to be around $10 million for 2023.